27. April 2016

About donaid

We believe that taking responsibility matters. Not only for yourself, but for a better future for all of us. In cooperation with organisations such as the Danish Cancer Society, Unicef and Plan, we constantly keep up a countless number of development projects in Denmark as well as several developing countries.


You are also able to help. Choose products with the heart-shaped donaid logo when you shop. In this way, you help support a good cause. And we all help create a positive development.



We work for a sustainable future

  • We improve people’s living conditions through partnerships
  • We join our efforts
  • We are targeted
  • We strive to find solutions
  • We constantly develop ourselves and each other



donaid® is a network organisation and we cooperate widely with leading players in order to create the best donation solutions. We work from our office in the heart of Aarhus, Denmark, and here you are able to meet us.


peter_rundPeter Mouritsen

CEO and conceptor

Peter is the conceptor and founder of donaid. He is an experienced purchase manager from the retail sector and has seen the need among consumers, manufacturers and charitable organisations to cooperate on the creation of a better world. Peter is a spirited and cheerful initiator. And he never gives up on things he believes in.



vickie_rundVickie Plet Bundgaard Mose

Project Manager

Vickie makes things happen in donaid. She keeps track of all the projects and makes sure that the good ideas are landed securely and safely for all parties. Vickie is dedicated to working for a better world and with her long experience from the retail sector, where she also worked with CSR, she is fully equipped to make a difference.


markus_rundMarcus Dall Overgaard

Marketing manager and partner

Marcus is always full of fun, gestures and creative subtlety – attributes that he applies to give edge and life to the projects. He is the man behind our website and the many communication tasks that comes through the office every day. Marcus has a background as commercial artist and has operated the advertising agency Tegn & Hund for 20 years.


mogens_rundMogens Rokkedrejer Larsen


Mogens is partner and ambassador of donaid. He has wide and long experience in business management and as board member in the Danish business sector, where he has been in charge of ambitious CSR projects, and has a great desire to unite consumers, businesses and charitable organisations in a shared cause.